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The Full Story

Behind the logo

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Mountain

The mountains of Les Pléiades in Switzerland are were Alexander grew up learning to ski, mountaineer and spend time with family. The mountain in the logo serves as a constant reminder that the environmental impact of my products should be considered at each stage of conception. 

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Fox

In life most opportunities happen sporadically and our reaction dictates what outcome we will get. Like the cunning fox which can be observed in most places in Switzerland, a designer must be ready to adapt in all circumstances, however always remembering their essence. 

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Our Partners

Stotz & Co

Densely woven cotton fabrics, originally developed in England in the 1930s, were first used for fire hoses and water buckets due to their durability and water resistance8. During World War II, these fabrics—most notably Ventile—became vital for British Hurricane pilots, as immersion suits made from them provided thermal insulation and water protection. After the war, their use expanded to military and civilian outerwear, and was worn by Sir Edmund Hilary during his first summit climb. 

As the British textile industry declined, the Ministry of Defence sought higher quality, turning to Stotz, a company with extensive experience in producing such fabrics for Scandinavian and American militaries. Within six months, Stotz supplied the British MoD with superior versions of their traditional fabrics. Today, Stotz remains the sole manufacturer of these high-performance cotton textiles, which continue to be valued for their protective qualities and comfort.

Allmendestrasse 90, 

Gebaude 408

CH3600 Thun,

Switzerland

IDM Nahwerk 

Production started in March of 2025 after 2 years of careful pattern and material analysis. Implemented into their curriculum, apprentices spent the month fabricating Chameleon.  

The aspiring clothing designers and seamstresses are supported by 15 trainers who have experience working at companies including Vivienne Westwood, Hugo Boss, Givenchy, Alexander Wang, and Odlo. Their many years of international textile experience served as a precise foundation of expertise for the production of Chameleon. 

Allmendestrasse 90, 

Gebaude 408

CH3600 Thun,

Switzerland

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